Adding testimonials is probably one of the easiest ways to improve your website, and a good one can generate more selling power than some of the best sales copy out there.
So why are testimonials so effective?
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Testimonials build trust. Whether your customers are raving about what your product has done for them or about the great service you gave, they're telling your visitors first and foremost that they had a positive experience with your products and company.
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Testimonials aren't "salesy." Because testimonials aren't written in your "voice," they stand out in your copy as candid and unbiased accounts of how well your product works.
