What kind of dental website is this?

This type of design brings more "evidence of value". There is some artistic and branding cohesiveness involved in this type of dental Internet site design. However, mostly it is about providing information on the dentist, the dental practice and its dental services. This type of dental website is often pleasant to look at, just not beautiful or breathtaking. It might be 3 to 15 pages in size (or bigger) depending on what route you take. The design is mostly a navigation bar on the left and header bar on top and text/photos to the right. Your dental logo colors might be part of the design if it's not a "restricted" stock Internet site.


Who needs a dental web site like this?

This type of Internet site better serves dentists who want to provide a context for the value of their dental services beyond the "grocery list" of services group. A cosmetic dentist needs to explain why the dental consumer should want this type of service and why they are the right choice for cosmetic dentistry. Family dentists and orthodontists need to create a story to prove the value of their services too: if there are ten competitors in the community, you don't want to be the last choice.

An informational site works good as a "starter site" especially if you just want to test the waters. If you are in a highly competitive retail market or segment of the dental arena like extreme makeovers, than this design probably won't give you the boost you want. Informational design, which might include some blended branding elements, does not usually have the Wow factor many extreme makeover type candidates will expect.

This type of website  is a good plan for the dentist that wants something now - they have printed up marketing materials with their dental web site address and are just not ready to do more. If you are just starting out - want to be online like everyone else - but are not ready to develop your "complete" dental image - this could be your destination.

This type of website is for dentists who know people are looking for them online, but are not very interested in growing their business or aren't concerned about being found in general search engine searches (Google, MSN, or Yahoo)

What can it do?

This dental web site design will "tell" people you know what you are doing. It might not be a design that Wows, but it can provide information that is very helpful in the decision making process.

It can provide a bridge to that day when the dentist is ready to more. For those who are looking for a basic presence for the long run, it will provide a base to direct their marketing and a way to hook up to various dental Internet directory services such as FindADentist.com or SuperPages.com so prospective dental patients can get more than an address and phone number.

This website  will verify that you exist and will help you start creating more patients.

The website is also available to view 24 hours a day, 365 days a year and are now becoming one of the most successful tools in the first step when gaining new patients. This is a major source of advertising which should be developed as soon as possible.